Star Union Dai-ichi Life Insurance Co. Ltd. (SUD Life) is a joint venture comprising of the Bank of India, Union Bank of India and Dai-ichi Life, a leading life insurance company based in Japan. It was founded in February 2009.

Bank of India (1906) and the Union Bank (1919) are two huge Indian public sector banks. Together, they have a widespread network of more than 11,000 branches and cater to the financial necessities of over 64 million customers.

Dai-ichi was established in 1902 and is the 2nd largest life insurance company in Japan. 

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